The perfect platform for a face-to-face online challenge is Facebook, the heart of the players’ online identity. But there, ad spaces are much too small for an appearance that does justice to GT5. We wanted to do a profile takeover. And since Facebook doesn’t allow that, we rebuilt the Facebook page including all the wall data of users as an identical replica on our server. So logged-in users had the impression that they still were on Facebook, and we were able to circumvent the Facebook restrictions.On the GT5 promotional Microsite, users were invited to challenge a Facebook friend with some tough invitational texts. This invite appeared on the Facebook wall of the challenged friend – and by accepting it, the Facebook page itself displayed by our technology the challenge using the whole wall page with the latest real wall postings of the challenged user.

10,200 challenges were sent – and accepted by the challenged friends. More than 200,000 users visited the website – 50% via Facebook!