At the end of June 2007, SONY completed its laptop offer by launching a new product: the TZ. Its strong points (lighter, more resistant, webcam and microphone integrated, latest Intel Processor) makes it a must have for all technology fans and a true object of desire.

How can one convince distributors to recommend and reference this new model in this difficult time of the year: summer vacation?

Keep your eyes peeled!

The TZ will provoke lust amongst many people. It is necessary to stay on your guards.

To help the distributors, a confidential folder (very FBI style) replaced the sales pitch they usually received.

The cut out facial composites represented the numerous faces of the clients that would most certainly want to buy the TZ.

600 copies of the mailing were sent to distributors.Sony carried out a post test showing an 85% satisfaction rate.

The average opening rate was of 58%.