Racing through Cyberspace :We linked together three different Excitebots race tracks – across multiple Viacom websites – through interactive, skinned homepage takeovers using banner placements and streamed video. We asked kids to complete the racing circuit as fast as possible, showcasing all the game’s features as they sped towards the finish line. This “Race through Cyberspace” ran for 28 straight days – unheard of for homepage takeovers – on nickelodeon.com, neopets.com and additctinggames.com. As an added bonus, Viacom agreed to cover all serving fees and delivered unlimited impressions throughout the campaign.This campaign also marked the first time separate websites linked to create and continue the advertiser experience. The “Race” idea and visuals were so compelling that non-Viacom properties contacted us to run banners that would drive kids to Viacom sites; highly uncommon as sites want to contain visitors on their site. These banners brought an extra 133,000+ kids to the Excitebots race.

Kids saw and wanted Excitebots:- Despite the limited budget, research showed that the digital campaign created a lift in purchase intent twice as high as the Nintendo benchmark. Additionally, online ad awareness was 10% higher than the Nintendo norm. - 220m+ racers spent an average of 1:30 with the tracks – 6x higher than the Nintendo and industry benchmarks