Cannes Lions

VIDEO GAME VETERANS

THE CYRANOS MCCANN, Barcelona / IRAQ VETERANS AGAINST THE WAR (IVAW) / 2014

Case Film

Overview

Entries

Credits

Overview

Execution

We designed, devoloped and distributed the video game to local stores, online shops and big gamers of the most famous forums. We promised a unique and, above all, real experience like the rest of video games, but, in truth, players didn´t actually know what they were buying.

Outcome

53% donated the amount to IVAW

31% donated the amount to IVAW and brought another game from Nurendsoft

16% wanted the paid refunded

100% admitted that it made them talk about war seriously

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