Cannes Lions
THE CYRANOS MCCANN, Barcelona / IRAQ VETERANS AGAINST THE WAR (IVAW) / 2014
Overview
Entries
Credits
Execution
We designed, devoloped and distributed the video game to local stores, online shops and big gamers of the most famous forums. We promised a unique and, above all, real experience like the rest of video games, but, in truth, players didn´t actually know what they were buying.
Outcome
53% donated the amount to IVAW
31% donated the amount to IVAW and brought another game from Nurendsoft
16% wanted the paid refunded
100% admitted that it made them talk about war seriously
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