Cannes Lions

DNA STORE

TBWA\PHS HELSINKI, Helsinki / DNA FINLAND / 2008

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A family is living on a very cold island. The father tries to do things together with the family, but the family doesn't co-operate. Somehow they are angry. In the end, the father is deep down in the well washing. The grandmother throws the rope in the well and family walks away leaving father shouting help in the well. Text: Buy better Christmas presents. DNA Store.

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