Tag the Chair: An online game that takes you from the film trailer, to the film set in Street View, to the real film location.While watching the ‘The Hangover’ trailer from the Ziggo Video on Demand-service, a Las Vegas scene transfers into the exact same location in Street View. We hacked Street View (world’s first!) and put a papervision 3d-chair in the film set. You have to find them to win a trip to the real film location in Las Vegas.The game could be played on Hyves, the biggest social network of the Netherlands. Through status updates and gadgets on a players profile page, friends were challenged beat each other’s high score. To create extra buzz around the game, ‘Wanted’ posters were placed on the real film locations and ‘Wanted’ ads were placed on the Dutch E-bay.

Without any media budget, more that 24,000 people became online friends with Ted and Barbara, interacted with them and discovered Ziggo’s Video on Demand-service.

Hacking Google Street View and placing the 3d-chairs in the film locations turned out to be a world premiere and was picked up by bloggers, film enthusiasts and the press.