Cannes Lions
SERVICEPLAN, Munchen / SANYO / 2010
Overview
Entries
Credits
Execution
We placed a banner on a popular german publisher’s site in the category “pics of the day.“ When somebody tries to drag a picture from that website, the Santec banner expands and the game begins. You have 2 minutes to lead an animated thief through a museum and avoid different Santec security cameras to get to the exit of the museum. As you pass the cameras, the different models are named in a seperated window as product information. If you make it to the exit, you can save the picture on your desktop. If not, you have to play again.
Outcome
As the game was launched in the mid of april, we don’t have any relevant numbers yet.
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