Cannes Lions
IVITY BRAND CORP, Lisbon / ADEGA MAYOR / 2010
Overview
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Credits
Description
To create a distinct packaging concept to a very distinct and exclusive wine, bottled once a year, to celebrate a universal event. In 2007 it was the world wonder celebration, and the wine was named 7. This year it was the Olympics, and the wine is named 8.
Execution
From the land that made the wine, flies the praise for the bird´s nest, in a composition formally extending the mystical notion of eternity that the number holds. The lines that cross the space in harmony evoke the origin, the combed land of imaginary perfumed hills.And it is this origin that marks a personality of persistent continuity in a tribute to life and the ability of man to overcome and reinvent.
Outcome
The 4004 bottles, at 108 €, are almost sold out by now.
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