Cannes Lions
KING JAMES RSVP, Cape Town / KING JAMES / 2006
Overview
Entries
Credits
Execution
The King James version of the Bible is the first version of the English Bible. Our sharing of names make it an almost obvious fit but in merging the Bible with the current popularity and desirability of Moleskin notebooks, we gave the idea a strong contemporary interpretation. In addition, including an illustration of the company's directors in the original copperplate etching style gave the gift a personal dimension as it allowed a quirky insight into their individual natures and personalities.
Outcome
The King James notebook created a stir in both client and broader communication industry circles. It aroused interest, piqued curiosity, inspired conversation and, most importantly, became an indispensable part of the daily lives of the people to whom it was given.
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