Cannes Lions
GLUE LONDON, London / VIRGIN / 2006
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We were asked to highlight the key benefit of Virgin Money Loans compared to its competitors in simple formats with low file size. Our solution was to create a simple interactive campaign where the user becomes part of the message. Roll over the ad and their own cursor becomes trapped within it, highlighting that other loan companies can trap them with hidden charges. From nooses to nets, there’s a whole array of sticky situations to try and get out of.
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