Cannes Lions
FAMOUS BRUSSELS, Brussels / PLAN BELGIUM / 2010
Overview
Entries
Credits
Execution
Instead of a lot of volunteers running around with blank paper, we used the Belgian public transport system. Busses drive around the country anyway so why not use them to collect autographs? Special paint was used so none of the autographs could get lost by heavy rain or excessive sunlight.
Outcome
Once we’ve got our 10,000 autographs, the last bus stop will be the Belgian Parliament. And there won’t be any possibility left to ignore our request since we’re inviting the media to hop onboard.
Similar Campaigns
10 items