Goals: strengthen customer loyalty, stimulate social ties between operators and clients, keep technical parameters in line with poor Internet connections in Poland (modem access). Idea: create a natural, intuitive neighbourhood, where the Internet feels like home. Execution: Miasto Plusa, the virtual city with real offers and an interacting community of long-time users. Each user has a virtual house, whose design they can choose, with personalised access to various options and content. Users are given communication tools joining internet and GSM technologies - entertainment and content; Internet-based, mobile and cross-platform information and support concerning the operator's products, brands, services and PR events; a plethora of special offers; registered users always get better rates and discounts. The City consists of housing, trade and entertainment districts, a city centre, event-oriented or topic-oriented services, mini-websites and targeted subservices.