We decided to introduce the clients to the loyalty program in a fun way. We gave them the opportunity to build their own virtual house. Its exterior as well as some rooms. It was also possible to add a garden and outdoor decorations to the house.

In order to build a house, the clients needed components, which were offered by the program’s partners. So to get a component, the ‘builders’ had to find and go through each partner’s offer. There were 24 components in total. Such as the house layout, roof, doors and windows, but also interior pieces, like the sofa, bathtub and others. The promotion participants could choose from various types and elements, colour them and then place them.

The contest ran from 23.6 to 30.11.2015.

The users were not permitted to build the houses immediately, because we were unlocking the components gradually. So those, who started right at the beginning of the contest could not finish before October.

The contest was created as a web app under the loyalty program’s domain. The app was responsive, so the users could use their mobile devices.

List of results

- The visits of the loyalty program, compared to the previous period, increased by 125%

- Number of viewed program partner's websites increased by 163%

- Number of loyalty program's users increased by 100%

Also:

- Clients started to use the benefits more

- The promotion was so successful, that CMSS is currently developing a sequel.