3700 friends on Facebook, 1200 followers on Twitter, his blog was visited in more than 10 countries. More than 12.000 interactions between Facebook, the blog and Twitter in a two month campaign, show the degree of acceptance people had with Second's story.A 21000 dollar investment on the bank's behalf, accomplished the most important objective: they expected 3000, but it was 45566 people that visited the bank's virtual office after it's opening.The request for passive products and transactions increased 233%The request for active products exceeded 1250%No lines, No long waits, No going to the bank