TD Bank wanted to highlight the people, businesses, and organizations of New York dedicated to giving back to their New York communities and environment. We gave these New Yorkers a platform to share how they are Rooted In NYC.

Rooted In NYC means being committed to creating a greener future in your neighborhood, your community, and your city. It’s a passion that doesn’t just come from who you are, but where you’re from. And in one way or another, we are all Rooted In NYC.

The Rooted In NYC campaign launched with the Mobile Forest, window cling, and website in April and the campaign ended in November with the planting of the millionth tree. The Mobile Forest went to a total of 18 green events in the 5 boroughs of New York City.

The primary goal of Rooted In NYC was to generate awareness, which was achieved as follows:

• The Mobile Forest visited 18 events, where 3,739 people stepped foot on the truck

• 441 Customer videos and 994 Customer photos were captured

• Promoted posts on Facebook and Twitter had a combined reach of 2,649,541

• Facebook posts generated 37x259 engagements, and Twitter posts generated 5.194 engagement

• The #RootedInNYC hashtag was used 564 times

• The Rooted In NYC microsite had 8,263 visitors

Then, in October 2015, MillionTreesNYC planted the one-millionth tree in NYC – a proud moment for New York and TD Bank.