Our creation: The virtual pilgrimage, a website where people could walk into the church with thousands of pilgrims sending good thoughts to the world and keeping the country's biggest religious tradition alive.On the website people could walk into the Church following three simple steps:1 - Upload a photo2 - Write the promise or request3 - Choose their 'legs'Promotion strategy took place in social networks and was supported by the free media and mainstream media in the country and abroad.

During the 5 days that the website was online, it received 295,000 visits with an average stay on page of 7 minutes, something never seen before on a local page.• Costa Rican residents in 46 countries were part of the pilgrimage.• Extensive free media coverage of major television and radio stations, social networking and blogging.• It also changed the traditional and distant image of the Catholic Church and managed to keep alive a religious tradition which today has been going on for 228 years without interruption.