Cannes Lions

VIRTUAL REALITY - CUSTOM HOUSE

HAVAS 360, Paris / POINT P / 2015

Case Film

Overview

Entries

Credits

Overview

Execution

For Point P, we created a groundbreaking tool that changes the entire projection experience for the clients and downgrades the old promotion methods. With the Oculus (virtual-reality mask) technology, we were able to bring the experience to a whole new level.

The Virtual Reality Custom House allows you to walk around your future projects in real time and to reshape them as you like, with a simple motion of the hand.

All you have to do is import the blue print files in the application, and there you are at the heart of your remodeling project, where you will be able to change the wall and floor covering as well as the bathroom furniture, by picking from the Point P. catalogue, and immediately see the final result.

This is made possible by the Leap Motion technology, a simple and intuitive solution.

The Leap Motion is a sensor attached to the Oculus mask that detects all the movements of the hand, which will allow you to change the interior and even the exterior of a project.

If you want to apply a covering on a wall or a floor, all you have to do is "click" with a motion of your hand on the latter. Different surface options will appear in the shape of an alveolus. All you have to do now is choose the one you want by moving your hand above and pressing to validate.

Outcome

The experience stands out on the building industry landscape, and has allowed us to get one of the highest foot traffic. The sales of the products featured in the Custom House have increased dramatically as the figures nearly doubled.

VR Custom House is the new solution that is about to dramatically change the building trade, as it offers to literally see the final result of construction works before they even started, allowing all your ideas to see the light.

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