Cannes Lions

VISA BANKING SERVICE

TOUCH ME WUNDERMAN, Lisbon / UNICRE / 2006

Presentation Image

Overview

Entries

Credits

Overview

Outcome

One false newspaper cover, a 200.000 leaflet dropmail, banners on the Unibanco website and an e-mailing campaign to a database of 250.000 e-mails were aired starting from March 17th. Before April 4th, the game website had 12.089 registrated players, 437.000 total visits and generated 3955 Mini credit card requests.

Similar Campaigns

9 items

Mastercard - Old timer

CZAR, Amsterdam

Mastercard - Old timer

2018, MASTERCARD

(opens in a new tab)