Cannes Lions
TOUCH ME WUNDERMAN, Lisbon / UNICRE / 2006
Overview
Entries
Credits
Outcome
One false newspaper cover, a 200 000 leaflet dropmail, banners on the Unibanco website and an e-mailing campaign to a database of 250 000 e-mails were aired starting from March 17th. Before April 4th, the game website had 12 089 registrated players, 437 000 total visits and generated 3955 Mini credit card requests.
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