The media team positioned Visa as a technology-first brand by bringing consumers the first-ever shoppable halftime show, and showcased how easy it is to pay online with Visa Checkout. All media drove to ShopTV, where the shoppable experience lived. Media included social, display, search and video on YouTube, on which all of Katy Perry’s videos were overlaid with a link to ShopTV.com, where the experience lived.

- Over 40 pieces of press and earned media, including AdWeek, The Verge and USA Today

- 38.3MM impressions on Samsung, Roku, YouTube, Facebook, search, etc.