Chile is known globally as a supplier of excellent wines, so we came up with an exclusive wine list, with special prices for VISA card holders. We chose the 20 swankiest restaurants in Santiago and Region V, which are two key cities for wine drinkers. This was also supported by additional elements: check holder, brochure and a coaster, all of them designed with the same VISA premium style.

This action was highly valued by the restaurants themselves and it generated a link and attitude with the brand that did not exist before. Even more significant, there was a 30% increase in VISA credit card transactions in these restaurants, a fact which confirms the activity success.