Cannes Lions

VISA FINANCE

SAATCHI & SAATCHI, London / VISA / 2012

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

When a red eyed Sam locks eyes with Usain Bolt across an empty luggage carrousel he does what every man in his position would do.

He challenges the fastest man in the world to a race.

What ensues is a race through the sights of London as both Sam and Usain use their Visa cards to replace their lost luggage.From pedalos in Hyde park, tourist maps in Trafalgar square and a dash across the millennium bridge.

We take it all in before reaching our climatic finale at the start of the 100 metre final in Stratford.

Here we reveal Sam, smartly dressed, starter gun in hand, ready to begin the greatest race at the Olympics.

But he's just won his own, having just pipped Bolt to the stadium.

Similar Campaigns

12 items

American Express #ShopSmall Accelerator for Small Business Saturday

AMERICAN EXPRESS, New york

American Express #ShopSmall Accelerator for Small Business Saturday

2023, AMERICAN EXPRESS

(opens in a new tab)