Cannes Lions
EL TAIER / TRIBU DDB, Guatemala City / VISA / 2012
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Outcome
87% of the delivered credit cards are currently in use. In less than 3 months, Visa Signature became the No.1 used credit card amongst the bank’s other credit cards. Visa Signature’s ticket average is the highest in the history of Banco Industrial. Thanks to Visa Signature, Banco Industrial recovered the attention and preference of the Premium segment of credit card users in Guatemala. Visa Signature became a gateway for Banco Industrial to introduce more of its financial products to new high-profile clients in the country.
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