After 16 years without classifying to a World Cup, Colombia was back and achieved to play one the matches with which we could make history. But the rival was the host and the world's favorite. We had to demonstrate that Visa and every person were supporting Colombia, no matter the distance, so we create a social activity that tool advantage of the reality that the fans were living: the waiting for the match. We noticed there was a high expectation and used in favor.?

For a month, Visa became one more fan of Colombia’s national team. We were developing a Real Time strategy on our social networks and so we identified an opportunity with the conversation: all the fans wanted to be in the stadium in which this important game was going to be played. It was a specific ad that was not in the plan, we didn’t think of it at the first moment but at the end it achieved big results.

2.212.864 million person social impact, more than 13.000 check in´s, 19.492 likes, 2.279 shares, in less than four hours.

In just a few hours, Colombia was supporting its team and people outside felt it.