Cannes Lions

VISIBLY CLEAR ANTI-ACNE PRODUCT

INITIATIVE EMEA, London / JOHNSON & JOHNSON / 2006

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Overview

Entries

Credits

OVERVIEW

Execution

This new technology medium enables young girls to express themselves creatively. Each film is unique. Each girl is unique. The association between Visibly Pretty, the Visibly Clear brand and their consumers talking about their beauty problems successfully blended user-generated, consumer-controlled content and an advertising platform.

Outcome

Week 2 vs. week 1: -Pages viewed increased +39.6% to 1,332,993 -Visits increased +39.8% to 141,848-Votes increased +31.5% to 6770AFTER ONLY TWO WEEKS: -1,514 videos received; 964 posted. 964 stars were born.http://www.skyrock.com/operations/autre/visibly_clear/php/ voted into Top 20 Skyblog webpages. First-ever for an advertiser site.

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