Cannes Lions
DDB COLOMBIA, Bogota / JOHNSON & JOHNSON / 2014
Overview
Entries
Credits
Execution
It was done by turning a boring place (regular city square) into an enjoyable park powered only by the sun and the shadows projected on the pavement. Making it the first park that comes alive when the sun comes up.
Outcome
Sundown® took its Solar Park to a principal square in Barranquilla, a coastline city with extremely bright days and high sun radiation levels. 2,000 samples, and personalized advice were given to people according to their skin types making them less afraid of the sun and more conscious of the protection they need. We got free press from the most important communication media of the country and thanks to its educational tone it became content for children's television shows.
The pedestrians of all ages were surprised and became active participants in the activity, playing with their families for hours, enjoying the sun.
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