The Porsche Vision GT is a whole new kind of vehicle for the sports car brand. It only exists virtually in the latest version of “Gran Turismo '' on PlayStation. The task was to shine a light on this “Brand Shaper'' in a way that highlights its unusualness and newness in Porsche’s portfolio. Ultimately, the brand wanted to reach younger target groups than it used to be the case with Porsche.

To reach this goal, we developed a new modus operandi. The development of the communication was no longer in the hands of the agency and production company, but should be achieved working together with different Content Creators who are able to reach these new target groups.

One of them: A photographer, whose pastel colored, “Wes-Anderson-like” style was the attention-grabbing – for the brand completely unseen – stage for the Vision GT and its design that suggests the future of (game) racing.