VISIONLAB, a company belonging to the optician sector, wanted to establish an ‘emotional relation’ with its customers, breaking with the usual communication codes of this type of business and setting up a very differentiated positioning. The campaign ‘Visionlab offers a happier view on life issues’ aims to move closer the company’s emotional values, especially its sense of humour optimism.

From this perspective, a happier and more individual view of the low-cost travel, the hairdressers, Nietzsche, and marine life… appears.