Based on the latest industry best practices, the website was not just given a brand new look and feel but a whole raft of new features were implemented as well - mobile-responsive design, language-specific tailored content, embedded TripAdvisor reviews, mash-up map, multi-lingual hotel, flight and car rental search engine with real-time results and a unique trip planner facility.

Since the redesign, the website traffic has increased significantly to more than 40,000 daily clicks during peak periods. Consumer awareness has been majorly increased and the website has become a true one-stop-shop for tourists who want to explore the emirate, giving them easy access to interact with extensive, dynamic information on Abu Dhabi's attractions and experiences, culture and heritage, events and recreation activities.