PS Vita represents a new paradigm in portable gaming:an era of rich, powerful, immersive experiences. Everything can be a game, everyone is a player, and a challenge awaits around every corner. This new world pf play is about connections and feeling part of something bigger.In the launch spot, we hear from gamers themselves about the emotions, freedom and power of the experiences available on PS Vita. Although our time with each character is short, we meet them when they're willing to share with us their true passions. They tell us who they are in their waking dreams, the dreams the PS Vita allows to come true.We dramatize the immersive world of PS Vita by juxtaposing places one might play with environments where games are based, creating a new reality. We show how the PS Vita doesn't separate gamers from reality, it extends their reality. It gives them an infinite playground where they can play in the title match, storm the beach at Normandy or find a submarine docked at the train platform. These individual stories add up to an exciting new world, one that may seem the same, but it's not - because "The World Is In Play".