A Trivial Pursuit (TP) universe communicating that the more you know, the easier you reach your goal. The response gift is an original game of TP. We tease with the concept "Is your knowledge on demand?". The envelope contained a letter and a USB key. The letter tells how many of Europe's Top 500 corporations are implementing a Citrix-based infrastructure. The USB key contains a video greeting from IBM's Hardware Division General Manager. Then the lead is introduced to six questions, in TP style, indirectly communicating the advantages of switching to Citrix/IBM solutions. Finally, a link directs them to an online questionnaire.

Response rates: Nordic 27%. Denmark 39%.80% of respondents wanted to meet with IBM and Citrix.Sales results for Norway: Gross profits of sales and pending negotiations are in excess of 1.5 million Euro. ROI for Norway is >50. Figures for other regions are not yet available.