Cannes Lions
F.biz, Sao Paulo / UNILEVER / 2012
Overview
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Outcome
In the first wave about 3,000 survey answers were collected (a rate of conversion of about nearly 50% of total product). In the second wave (being completed questionnaires), the products were sold out in 24 hours, without any kind of advertising or spontaneous media, only buzz.The most important was that these studies have provided extremely valuable qualitative and demographic data.
Similar Campaigns
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