Cannes Lions

VITAMIN D

.R.E.F. COMUNICAÇÃO, Sao Paulo / APSEN FARMACEUTICA / 2015

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DeSol is the easiest way of taking vitamin D, a nutrient produced by the body through solar exposition. The film shows that with DeSol you can always count with vitamin D, whatever the weather conditions. The spot was broadcasted in the commercial break of news programs, keeping the same style used in weather forecasting.

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