An event was executed in bowling alleys in many cities in China. Two young ladies kept throwing red balls into the gutter intentionally, an indication of product benefit: double side-leak protection. As they cheered for every gutter ball, people’s attention was aroused. They were further informed of Ladycare SideSafe Pads’ unique benefits.

The event generated an instant buzz, deep recognition of product benefits, and great purchase interest among target customers. Product sales increased by 28.7%.