Cannes Lions

VITAMINS

JWT ROMA, Rome / JNJ/BE-TOTAL PLUS / 2008

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Short clips of people going about their daily activities: a young men jumping on a bus, a lady at the supermarket, a teacher in her class, a girl eating a sandwich in a restaurant, kids playing soccer on the street. Some of them are literally 'burning energy,' thanks to Be-total Plus action: B vitamins to transform food’s energy into energy for life.

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