We found a reference "small people" who had lost their desire to celebrate New Years Eve. We used the turn of the Christmas item "Christmas Lights" into a communication media, clearly showing the coverage offered by the brand and showing its line of communication "We bring power to people".

We obtained results in a huge audience, both on-site and in social networks, supported by a large impact on media. Valoria excel in media coverage TV, press and radio. With a ROI of 395% and great TV coverage (44%). Webs, forums and blogs get a 48% of coverage and participation.