With the help of the most distinguished perfumer in Turkey, we decided to capture the unmistakable scent of the stadium,to be given to the longing Besiktas lovers as a Valentine’s Day Gift. We took the smell of the sweet breeze from Bosphorus, the lightly floral fragrance of willows, the piquant scent of burning torches, a little sweat and combined them in a bottle: Vodafone Arena Fragrance.

By the Boshphorus strait, one of the most beautiful stadiums of the World… Inonu Stadium…Turkey’s most famous fragrance designer put together the scents. The bosphorus… the road with the maple trees on its sides… the fireworks… and a little sweat. And we bottled the scent of the stadium.

Basiktas fans are known to be Turkey’s craziest group of fans. They are also known with their stadium and their shows during the matches. After 69 years, their stadium was being re-built and they were left without their homes for three years.

The fans were getting more and more excited and impatient. So we wanted to produce a special perfume inspired by their stadium that’s situated right on the bosphorus strait in the middle of plane trees.

Scent is the most triggering emotion. We created a perfume that resembles the soft bosphorus wind, the unique scent of the plane tree, fireworks and a little bit of sweat.

As our tone of voice, we spoke like the Besiktas fans, who are dedicated to their stadium with love and who miss it more everyday.

The story covered b 120 independent sources, resulting in 4.3 million media coverage with no budget.