It was an odd brief in that the Client Vodafone asked us to produce a good luck card for Mario Corbelli, Vodafone Communication Manager, who decided halfway through 2013 to leave the company. A creatively undemanding brief that we turned into an opportunity to showcase our pro-activity, again.

Instead of a banal good bye note, we decided to bid him farewell and give him a very special good luck message using the Vodafone client’s own weapon: the product board.

The one you read at the end of every Vodafone film.

The client usually makes us change this hundreds of times. Many changes for every commercial.

So we made a video simulating the classic dialogue between Client and agency. Trading one change for another! And we sent it to Vodafone.

This was our way of saying goodbye to Mario Corbelli and doing some self-promotion showing Vodafone our creativity.

We made a video of an endless string of reworks. A parody of what happens to us everyday when working on Vodafone’s commercial offers. But this time what we changed dozens of times was the goodbye to Mario Corbelli.

The video was a great success in the Company. Everybody spoke about it, liked it, shared it and laughed. Even Mario Corbelli!

Hundreds of people working in the Company saw the video and shared it.

It became a successful viral video not just inside the Company.

Overall impressions: it was really successful. Lots of people spoke about it and paid compliments to the agency.

Consideration: We proved to the Client that for us every brief can be a creativity opportunity.

* For reasons of privacy, Mario Corbelli is a fictional name.