Cannes Lions

VODAFONE CINEMA SPONSORSHIP

TAPSA/Y&R, Madrid / VODAFONE / 2009

Awards:

1 Shortlisted Cannes Lions
Film
Film
Film
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We recreate the infamous ‘Basic Instinct’ scene where Sharon Stone is interrogated by the police commissioner and she uncrosses her legs to show her underwear.However, instead of the actress we see a young man trying to do the same thing with the same sensuality. When the time comes for him to uncross his legs all we see is a glimpse of his underpants.Then a voice offscreen interrupts saying:“You’re not the protagonist, please switch off your mobile phone.” And the guy realises he’s in the wrong place.

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