Cannes Lions
OMD SPAIN, Madrid / VODAFONE / 2003
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We identified an outstanding opportunity to strengthen the Vodafone Live launch in one of the core targets of the campaign.
OMD Spain negotiated the viability of an unprecedented stunt, for the first time using some of the major cybershop franchises.The media team created and proposed unconventional stunts, not only online but offline too, coordinating the timing of all the different executions and creating a new ambient media.
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