It was essential that people were able to identify each character as their own separate persona, while remaining to be identifiable as the same rapper. Thus, not only were the styles of each genre different, the visual effects were also comprehensively unique, which was frequently difficult to bring about. The first character, Flame, was visualized to have the ‘cutouts’ effect, thus the film had special repetitions, cutouts of Pablo, and seemingly, cutouts of black and white ‘paper’ weaved effortlessly into the frame. For ‘Ghost’, the visual contained “paint like” effects, with a frame that was nearly 80% red, to bring in the dominant color of the brand. As for ‘Alpha’ the visual effect was to be ‘pop art’ yet, after seeing the persona in reality and on camera, it was clear that the effect would not match, and a broken mirror effect would stand to be more applicable.