Cannes Lions

VODKA

JWT BRAZIL, Sao Paulo / DIAGEO / 2011

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Outcome

Once the kits began arriving for journalists and opinion formers, they became target of comments and photos posted on social networking sites, twitter and much more. The act of peeling each bottle was recorded by those who received them. As a result, the new bottles of Smirnoff Caipiroska appeared in famous gastronomy magazines and blogs on the same subject and expanded to design blogs worldwide with articles in the USA, Russia, Canada, Japan and Europe.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Budweiser - All Love is Love

BUDWEISER CHINA, Shanghai

Budweiser - All Love is Love

2020, BUDWEISER BUDVAR

(opens in a new tab)