Cannes Lions
PORSCHE DESIGN, Zell Am See / DIAGEO / 2012
Overview
Entries
Credits
Description
The client came to us with the wish to get a simple but beautiful design for his premium blend whiskey packing.
Execution
The design itself was found rather quickly in both packing products, but to find the perfect material to serve the desired design was a challenge we successfully faced.
Outcome
The launches in different markets were extremely successful. The design and the ‘Wow effect’ when the bar opened gave us great feedback. The exclusive design and the number of produced pieces make the VIP bar desirable.
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