Cannes Lions
McCANN COLOMBIA, Bogota / BANCO POPULAR / 2018
Overview
Entries
Credits
Description
In Colombia the most consumed media is radio, 80% of the Colombian workers get their information by that medium, that's why we decided to made Banco Popular in the most relevant bank of the radio.
Execution
In every one of our 220 offices we invited our costumers to produce a radio ad.
We produced them in for months and put them in the air.
Outcome
More than 370 clients received the pay for the radio ad.
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