Cannes Lions
McCANN COLOMBIA, Bogota / BANCO POPULAR / 2018
Overview
Entries
Credits
Description
We created Mini Billboards, 4 inches billboards and installed them in developer showrooms, the place where our target goes to buy a house.
Execution
We created 500 Mini Billboards, put them in developer showrooms since January, and reached more than 2 million families, by now.
Outcome
The mortgage loan placements of Banco Popular went up 19.53% in a month.
We reached more than 2 million families and direct them to an easy format and real time response to their loan.
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