Cannes Lions

Mini Billboards

McCANN COLOMBIA, Bogota / BANCO POPULAR / 2018

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Overview

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Credits

OVERVIEW

Description

We created Mini Billboards, 4 inches billboards and installed them in developer showrooms, the place where our target goes to buy a house.

Execution

We created 500 Mini Billboards, put them in developer showrooms since January, and reached more than 2 million families, by now.

Outcome

The mortgage loan placements of Banco Popular went up 19.53% in a month.

We reached more than 2 million families and direct them to an easy format and real time response to their loan.

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