The idea behind the campaign was to create an impact and raise awareness about the current refugee crisis. We wanted Alan to be the voice for every forgotten refugee. So, on September 2nd, 2017, the anniversary of his death, we brought Alan back. And the world woke up to his name. Wherever people saw the word refugee, they saw Alan and his story. We made him voice for refugees around the world, appealing to people everywhere to lend their voices to support the cause. The idea was to make sure Alan was seen everywhere, so that the plight of refugees could not be forgotten or ignored.

In just 12 days we needed to make sure Alan’s name would be seen on every website, blog, news portal and social media channel. To do this we created a plugin which enabled browsers to take over the word refugee and replace it with ‘Alan’. We launched it on September 2nd through different media channels. A powerful video retold the story of Alan from his perspective. Simultaneously, content pieces featuring the popular actor Mazen and celebrity news anchor Jessica Azar further spread Alan’s story. As his name spread across the web social media posts spread a powerful message- “Remember the name. Remember the day.” Alan’s story was featured on one of the top news channels in the region-Al Arabiya, once highlighting the plight of refugees to the world. All campaign communication led users to the UNHCR website, ensuring that their voices could contribute to the refugee cause.

In 12 days-the total duration of the campaign, the Voice for Alan campaign achieved:

Reach-Over 12 million users on Social Media

Total Engagement over 2.8 million.

The UNHCR website had over 229,000 visitors

The Voice for Alan campaign launch videos in English and Arabic got 4.2 million+ impressions and over 1.6 million+ engagements.

Interviews with news anchor Jessica Azar and actor Mazen supporting the campaign had a strong impact with 4.1 million+ impressions and 650K+ engagements.

Campaign posts got 3.9 million+ impressions and with 124K+ engagements.