Cannes Lions

VOICE MODULATOR

SAATCHI & SAATCHI, New York / SKI ASSOCIATION OF NEW YORK / 2009

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Overview

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OVERVIEW

Execution

Makeyourselfsick.com provided people an actual tool to call in sick and ski mid-week, perhaps just in fun but it proved to be a strong reminder that taking a day off might not be so difficult. They could make their voice sick with filters, sound effects like coughs and barfing, and even background noise so they could leave a voicemail with a legitimate sounding excuse, and then take advantage of special midweek deals.

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