The idea was to create the only beach that acts as a natural sunscreen.

We used volcanic rock, which is abundant in Ecuador and doesn't absorbs nor refract UV rays.

We crushed volcanic rock until turning it into small grains of sand and scattered them on the surface of a white sand beach.

We spoke to government organizations that are in charge of beaches in Ecuador and discussed the idea with them.

Several studies were done to prove the effect of Volcanic Sand.

Once the permit was approved we crushed volcanic rock until turning it into small grains of sand and scattered them on the surface of a white sand beach.

And invited people to check it out

The impact of solar radiation in this beach was reduced by 35%

Local brand awareness went up 8%