Cannes Lions
LEO BURNETT BRASIL, Sao Paulo / AKZONOBEL / 2010
Overview
Entries
Credits
Execution
Coral distributed miniature packages of its paints. With a slight difference: instead of the paint, coloured light bulbs. For each paint's colour, one light bulb.
Outcome
Consumers have realised that a simple and no mess paint could see their environments from their homes in different colours. The success has been reviewed on several websites and many consumers in contact with Coral to acquire the small lamp colour. The Concept of Decoration begins by colour, gained a strong impact, and Coral is now perceived not only as a mark of ink, but a reference in colour.
Similar Campaigns
12 items