Cannes Lions
PALM PUBLICITE MARKETING, Montreal / VOLKSWAGEN / 2004
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Description
A car approaches and the driver notices a ‘no parking’ sign near a sidewalk tree which is being pruned. The driver parks his car where the pruned branches are falling. He gets out and walks off. Ends with VW ‘Drivers wanted’ logo, product offer and voice-over suggestion ’Get ready to change cars’.
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